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Search engine optimization is the process of optimizing a website so that it can be read and comprehended by search engines for optimal performance in search engine result pages (SERPS). When search engines decide which websites to rank in search engine results they use all of the information they have retrieved the last time they visited a website. They combine this information with data and statistics they've gathered elsewhere.

Upon each visit search engines read, scan and interoperate a website to decipher its purpose, reliability and popularity. When this process is complete, search engines programmatically decide where to place a site in their search results. Search engine optimization is the process of influencing the outcome of a websites ranking, which is increasingly becoming more and more difficult as search engine algorithms get smarter and look for characterizes which are typically more difficult to control by webmasters and site optimizers.

For instance, today verses days past, search engines will attempt to measure a user's experience on the website, such as how long a person may read a website, or how likely the website provided the information that the searcher was looking for. These types of characteristics are more reliable to a search engine than looking merely at keywords and key phrases which may or may not appear on a web page. Today, search engines prefer to measure characteristics less likely to be influenced by optimization practices.

A smart and savvy search optimization process includes not only the optimization tactics of the past, but also include conversion optimization, usability improvements and social media marketing to bring more and more users to a website through real activity knowing search engines will be measuring these visits – not just counting web links and keywords. Contact us today to find out more about how Search engine optimization combined with the knowledgeable staff at Internet Advertising Inc., can create a newfound vision for your business.


Feel free to request more information or call us right now at 631-983-2201. You can also order a strategic consultation to acquire only the immediate technical support or insight you seek.